Get to know us

About the Founder

Brian Artwell – Founder & Creative Director

I started Mind Your Co. with a simple but powerful vision: to make self-care, mindfulness, and personal growth part of everyday life. With a passion for design and storytelling, I wanted to build more than a brand, I wanted to build a community and ecosystem where people could nurture their mind, body, money, and purpose.

This space was built to help individuals who are struggling with mental health challenges find hope, balance, and strength again. My ultimate goal is to help everyone achieve mental wellness through the tools, products, and experiences we create, so that self-care feels natural, not forced.

Mind Your Co. was founded on the belief that growth should feel inspiring, not overwhelming. From journals and puzzles to affirmation cards, wellness tools, and digital resources, each product is thoughtfully designed to spark reflection, encourage balance, and help people create meaningful habits.

For me, this brand isn’t just about creating products, it’s about creating a safe, supportive space where people feel seen, encouraged, and connected on their journey. Mind Your Co. is my way of reminding the world that caring for your mind, body, money, and purpose should feel empowering and uplifting every step of the way.

Why We Exit

Mind Your Co. exists to remind people that self-care, growth, and balance shouldn’t be complicated. We create tools and experiences that make it easier to slow down, reflect, and build habits that support your mind, body, money, and purpose.

What Makes Us Different

We don’t just sell journals or wellness products — we design an ecosystem. From puzzles and affirmation cards to digital resources and community experiences, everything we create is interconnected, helping you grow in small, meaningful ways every day. With Mindy the Mindful Panda as our guide, we make personal growth approachable, inspiring, and even fun.

Our Core Values

Mindfulness: Every product is designed to help you pause, reflect, and be present.
Creativity: We believe growth is sparked by curiosity, play, and imagination.
Balance: True self-care touches every part of life — mental, physical, financial, and purposeful.
Community: Growth is stronger together, so we create spaces to connect and support one another.
Kindness: At the heart of everything we do is compassion — for ourselves, others, and the world around us.